What is common with APAC Fashion Giants – Myntra, Nykaa and Zalora ?
One of the best ways to stay updated with the latest fashion style is by checking online fashion apps. The fashion apps provide everything with the latest trends, best brands, and affordable prices. Internet usage among people is also growing at an unprecedented rate. So the penetration of e-commerce fashion websites into the lifestyle of the people has gradually increased. Let us have a look at such e-commerce giants that are specialized in the fashion industry.
It is one of the largest Indian shopping websites that offer all the fashion and lifestyle products you need for men, women, kids, etc. It has its branches in Mumbai, Chennai, and New Delhi and is headquartered in Bangalore. It also offers personalized products such as shoes, watches, t-shirts, and many more. In 2014, it merged with Flipkart and it had around 1,50,000 products of over 1000 leading Indian and international brands, servicing around 9000 pincodes.It uses Facebook and Twitter to expand its customer base.
It is a preferred destination for online beauty and wellness products. It offers western wear, Indian wear, bags, jewelry, footwear, cosmetics, skincare, haircare, fragrances, and luxury products for both men and women. Nykaa’s growth is tremendous and they always focus on customer needs and work closely with brands to be successful. It has more than 600 brands, 30,000 products and has its headquarters in Mumbai. They have their own youtube channel called Nykaa TV to provide guidance for using their fashion products and “how to do” videos on make-up. In 2018, they successfully launched their sub-brands Nykaa Man, Nykaa Fashion, Nykaa pro and Nykaa Network
Zalora offers classy and appealing apparel for both men and women. It offers premium quality products, ornate accessories, formals, and trendy sportswear. It was created for the South East Asian Region (Malaysia, Singapore, Hong Kong, Indonesia, Australia, etc.,) with its headquarters in Singapore and it is a part of the Global fashion group. It is not just a clothing store, but also a brand labeled Ezra. As their market is yet to mature, they mainly focus on growing the market and creating first-time buyers, thereby developing their business.
What’s common among Myntra, Nykaa, and Zalora?
Myntra, Nykaa and Zalora are all e-commerce fashion companies as they buy and sell products over the internet via websites or mobile apps.
They are legit online retailers and mostly do not sell fake products as their products are sourced directly from brands or reputable and authorized distributors. They do not offer seasonal discounts, instead provide offers, discounts and coupons on a regular basis.
They regularly introduce new products which make the customers visit them again and again. They have built exceptional e-commerce sites that provide detailed product descriptions and recommend product accessories to customers along with other customer reviews.
They also offer size guides, advanced search capabilities and filters to sort products quickly. They mostly target customers with the age group of 15-30. They adopt various smart social marketing strategies like content marketing, email marketing and use social media platforms to gain popularity. They are also implementing virtual fitting rooms and virtual mirrors to facilitate customers to do virtual trials in getting perfect fit shirts, correct shades of lipsticks and many more.
This high-end internet marketing strategy is taking the retail shopping experience to a whole new level Fashion has a significant impact on our own self-satisfaction. People started to prefer their clothes, footwear and accessories buying online instead of offline stores. That’s where the e-commerce companies came into light. Success of these three e-commerce companies has been possible because of their ability to adapt to upgrades. They are recognized for their rapid and random changes according to the customer’s needs