Chatbots & advertising - the future of conversational commerce



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Chatbots have been making waves since early 2016.

Chatbots have been making waves since early 2016, for all the brands. Since then the growth of brands using chatbots to engage with customers have witnessed a hockey stick growth, it’s time that marketers started using this channel more effectively.

No doubt that chatbots are making our lives easier. Also, there’s one reason brands will be interested in creating and using them for their marketing channels. It’s simple that the goal is to make ads much more exciting, to make them appear as though they’ve come from an actual human being. The goal is to make ads much more interesting, so that people feel like they are dealing with an actual person, and not with a large corporation.

Marketing today is very different from how it was in the early 2000s. Back then, SEO and SEM completely dominated the marketing processes. Then, since 2010, we saw social media advertising, propelled by Facebook ads, come into its own. Now we’ve been witness to mobile marketing. Traditional forms of online marketing have reached a point where they have stopped growing. Users are not downloading as many mobile apps, for example, as they used to in the past. However, now messaging apps such as WhatsApp, Facebook Messenger, Slack, Apple iMessage, WeChat, etc. are very popular. They have created a new marketing channel, where there is less competition and not as much ad fatigue as elsewhere on the web.

Chatbots have been making waves since early 2016.

Chatbots have been making waves since early 2016, for all the brands. Since then the growth of brands using chatbots to engage with customers have witnessed a hockey stick growth, it’s time that marketers started using this channel more effectively.

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