AR-Driven Cub McPaws: Disrupting Kids' Fashion Industry

Augmented Reality(AR) can do wonders. For those who don’t know what Augmented Reality is, it is an interactive visual experience of the real world items by means of computer-generated graphics and information. AR can do miracles in various industries such as tourism, marketing, etc. It offers an immersive user experience especially when it comes to shopping.

Cub McPaws has created a revolution in e-commerce by leveraging the benefits of AR. Cub McPaws, a Mumbai-based Augmented Reality (AR) venture founded by Abhay Bhat and Kinnar Shah is a direct B2C(Business to Consumer) brand that focuses on premium merchandise for kids born after 2010. Cub McPaws offers distinctive sets of products which include Magic T-shirts(AR-enabled clothing) and Terra(Chemical-free and organic range of clothing). They focus on delivering modern designs for boys and girls making them look adorable and feel comfortable at the same time. 

If there’s one thing among the Cub McPaws’s offerings that deserves a medal, it’s their app! The Mobile App of Cub Mcpaws has various intuitive AR-based features, stickers, etc., that will make kids instantly fall in love with it. The app provides a gaming kind of learning experience that is capable of keeping the kids engaged. It has surprise gift boxes, 3d AR dinosaurs, the surprise of the day, and many other things packed together. The mobile app aesthetically sets the tone of curiosity among kids and this also turns out to be a way to increase the count of repeat purchases. 

Cub McPaws has raised a total of $1.1M in funding over 2 rounds. Their latest funding was raised on Sep 14, 2020, from a Seed round(Pre-Series A round) funding from a syndicate of investors from the US, Dubai, Japan, and India. The company has raised a total of USD 800K from top angel investors and institutional investors. Cub McPaws is funded by 7 investors. Daisuke Takagi and Samyakth Capital are the most recent investors. 

With fast-paced technology-driven advances in kids’ clothing, Cub McPaws has set its own benchmark. Leveraging the potential of AR to the fullest possible extent and bringing it to a unique category of clothing has paved the way for Cub McPaws to disrupt the market of its own-kind, leaving no trails for competition.